Category: SEO

How Search Engines Work,  say you are looking for a product and you use google, yahoo or bing to search Engine to find the product. you type words in the search field and the computer program and bing, yahoo or google uses their index like an index of a book to find the websites that reference the item. Search Engine The Search Engine like Google, Yahoo, MSN created their index by crawling the entire web and creating the index. If more than one word is in the search, each word must be looked up in the index. searched information pulls from relevant web-sites, domains and urls. Search Engine uses index and your query to create SERP or Search Engine Results Page with the top ten relevant websites for the searched term. yahoo google and bing have different ways of deciding what the most important or top result on a serp will be. We design and execute strategies using proprietary tools to refine your web-site and how it is seen to spiders to improve a companies position on serps. rank high on the Search Engine Results Page experts advertising website listing high above the competitor. content writers strategists study trends in Search Engine Optimization. constantly maintain and refine websites. higher ranking on Google and other Search Engines. Search Engine Optimization is the process of improving the volume and quality of traffic to a website. “organic” search – the natural results on the serp, i.e. NOT advertising PPC – pay per click – the advertisements on a serp. higher site rank for given search term improves traffic. Search Engine Optimization (SEO) important. Search Engine Marketing (SEM). highest ranking for your website relevant search. Keyword popularity Inclusion copy writing, relevant, original Performance tracking Search Engine heuristics writers and SEO analysts Birmingham research is big success. popular keywords are words people use when searching. e will ensure that these key terms appear in your website in crucial areas crawled by the Search Engine, and in turn, will approve your ranking within the Natural Search Results of top Search Engines such as Google, Yahoo, MSN Directory Listings browsers will be able to find your website visibility and broaden customer client prospect referral. content writers work copy unique read. Internet operate print literature; find fast instant quick do want purpose and call to action. google analytics Atlanta Seo performance tracking Search Engine trend continual perseverance analysis keyword knowledge analysis proficiency top choice any company companies customer base – prospects

Extensive knowledge of advanced SEO techniques at Web Atlanta – we know that SEO is not just about keyword rich content.

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Small business presence in Atlanta

Stores, services and goods sold for the Atlanta market have more and more been relying on Web Atlanta to help improve their visibility with Atlanta consumers. Business owners are coming to see that the old ways of local newspaper advertising, direct mail and yellow pages are entirely replace by the era of consumers using the internet from their computer to find reliable companies to acquire goods and services. We especially know that consumers that cannot find their favorite brand names quickly on google can be lost to the competition. That is why our web-sites compatible with computers, iPhones and Android devices are so popular with Atlanta businesses and service providers.

Atlanta consumers are most likely to use the computer to find a phone number, even for a business that they may have looked up in the yellow or white pages just a few years ago. Even the web-sites that replace the printed versions of these directories have been replaced by google local listings, now called google places, and reliable consumer feedback sites like Kudzu.com, Yelp and Angiie’s List. Now the web 2.0 revolution involving Facebook and twitter has left many business owners worried that they might not be doing all they need to do to properly manage their brand name today.

Web Atlanta has the answers and offers a thorough program of internet management for companies that want to stay on the cutting edge. With the advent of the ‘Cloud’, the increased use of smaller devices like iPads, iPhones and Android tablets, and the newly evolving web 3.0 standards with the ipV6 revolution forward looling business owners have successfully lept over unprepared companies by using the computer science of Web Atlanta to grow against the grain of the general trends of the economy.

If you are ready to maximize your exposure to the marketplace and leapfrog the businesses that don’t see the importance of taking these steps, talk to the experts at Web Atlanta SEO for web presence management packages tailored to fit your needs and budget.

If you have a website contact form, and a popular website, you will receive daily emails promising high quality and low priced google ranking or SEO. Always unsolicited, here are some examples of the text of the inquiry;

Internet Marketing Services We would like to get your website on first page of Google. All of our processes use the most ethical “white hat” Search Engine Optimization techniques that Will not get your website banned or penalized. Please reply and I would be happy to send you a proposal.
Let us do the tedious SEO work for you. You know your business, we know SEO. Our rates are some of the most competitive in the industry. We will put in writing that everything we do adheres to all ethical Search Engine Optimization guidelines. At a minimum you owe it to yourself and your business to reply to this email so I can send you more information.
SEO Do you wish you could increase your online leads? Getting a GUARANTEED 1ST PAGE GOOGLE RANKING is easier and more cost-effective than you might think. We have helped a lot of businesses thrive in this market and we can help you! Simply hit reply and I’ll share with you the cost and the benefits See you at the top!
Then for the kicker, they want me to respond to a gmail, hotmail or yahoo account. I will never send an email to an unsolicited public account. No phone number to call. For all I know, these emails are just a way to build a mailing list for spam.

What indicates this is a waste of time is that there is never a company behind the message. Legitimate company owners and marketing departments want the name of their company known. There is no phone number. Often the name does not match the email account name.

Reputable SEO companies will meet with, have a phone number, a website and email addresses that match the website. At Web-Atlanta, we can meet face to face and provide references.

If this leads you to a cheap SEO service, Why not try it? Because effective optimization is a careful and cooperative effort. Unskilled or off-shore efforts not only waste your time and money but can hurt your ranking or lead to search engine penalties, or even getting your website banned!

Website traffic is meaningless if the visitors are not qualified and meaningful.

The last decade has seen a total change in the way Atlanta businesses should make themselves available to consumers. Where as ten years ago an advertisement in the Yellow Pages was the basis of getting your phone number in front of prospects, now our presence on the internet is the means by which consumers find our phone number, more than the yellow, white pages and information (411) combined. Other means of brand name development simply must be complemented with an easy way for consumers to find your phone number with Google, Yahoo and the Bing search engines.

For Atlanta businesses to successfully compete online in a cost-effective way, internet marketing methods must be utilized and to their fullest advantage. Search Engine Optimization (SEO) in Atlanta as well as the development of successful directory listings at Google and Bing is the most reliable means of achieving online visibility and are a component of higher search engine rankings

Website traffic is meaningless if the visitors are not qualified and meaningful. Simply put, correct SEO is online marketing of relevant keywords in your website content to improve your websites position in organic search engine results. PPC or Pay Per Click is the management of advertising primarily on search engine results. High search engine rankings for relevant keywords means that qualified prospects in your market see your website first, ahead of your competitors.

Search engine optimization in Atlanta works and Atlanta Georgia businesses use SEO specialists at Web Atlanta for a full service web marketing group, our firm designs, optimizes, promotes and manages advertising on the internet. The SEO experts at Web Group Atlanta have experience in keyword relevancy and the creation of rich, informative content, as well as specialized knowledge of the complex algorithms search engines like Google utilize to determine the effectiveness and relevancy of a websites content. The latest web marketing studies show that most Atlanta businesses that try search engine optimization the consultation skill of a professional web marketing firm frequently see little or no enhancement, and usually discard their SEO campaign. With extensive knowledge of advanced SEO techniques Web Group Atlanta knows that SEO isnt just about keyword rich content it also involves metadata, page titles, image alt labels, inbound link building, and other strategies effective SEO marketing plan.

In our experience, most websites are created from the perspective of what the owner or Chief Executive found to be attractive. But the value of a website comes from the insides too. In fact the ability of the web design implementation to communicate with the major search engines the purpose of the web site is more important than how it looks.

No matter how appealing your web-site looks, and how well it draws the consumer to act on an offer, pick up the phone or visit your business, first the website must be found by searchers using Google, Bing and Yahoo. For example, properly designed, you can expect more than half the visitors to your web-site to find it using Google searches, and another five to eight percent from Bing and Yahoo searches, possibly more.

The number of new visitors your web-site receives each month can directly translate to your revenues. But if you use the $199 website approach, you have thrown the investment away. Others sign up for the monthly website design support option at their hosting provider, such as Network Solutions or GoDaddy, where after two or three years they have spent a thousand dollars and receive no traffic.

Enterprise owners need to bluntly consider skipping the website altogether. There are more than 100 million websites, and unless you spend money on frequent technology upgrades and create new content, i.e. a changing menu at a restaurant, $9.99 a month is a waste of money. Design companies have no conscience charging thousands for websites that make no difference. Understand that a website solution price range where it matters might be hundreds of thousands of dollars. Solutions available vary, features required vary. There is a difference in the detail each type solution business. A menu online on a wordpress site with a free website template at a cheap hosting company, not counting the learning curve to overcome website publishing and managing your online hosting account will cost starting at $5-$15 a month, your domain for $8-25 a year, and you might have a low cost website up and running. Domain registration and the website, the hosting account and projected website functions could be too expensive, and a business digital business card is a far different cry than selling items in a shopping cart format, a plethora of retailers are already competing to engage customers and have mastered the call to action. Development of leads and prospects information datasheets customer service website metrics visitor analytics

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Web-Atlanta is a key component to the South Eastern technology engine. It’s important in web design to have good local web designers who are familiar with your project. The web designers you use for your web project should not be in India, Pakistan, Russia, or any location other than the United States. Your project should only be worked on by a local web expert. We are Atlanta web designers; our programmers are what makes the difference between us and our competition. Having a web design company that has a group of great web designers or freelancers is good; but having a company that has the web design team, the high level programmers, the database gurus and the project managers that have seen it all is much better.

The outsourcing scammers are cold calling Atlanta customers and pretending to be local companies. They make big promises and deliver no results. Foreign companies pretending to be the real local Atlanta web experts are easy to spot by their high pressure and extravagant claims.

It’s one thing to be in Atlanta and be a web expert or designer, but its another thing to try and trick companies from Atlanta, Georgia. Even when seeing a local 404, 770 or 678 number, know that anyone can get these numbers and use them from anywhere in the world. Atlanta, Georgia companies like Web-Atlanta have more clients in the south eastern United States than these off-shore boiler rooms. For real SEO expertise right here in Atlanta contact Web-Atlanta and maximize your keyword positioning.

Foreign companies pretending to be the real local Atlanta web experts are easy to spot by their high pressure and extravagant claims.

Many new business people fail to consider the cost of a website in their startup costs. They may also want to hold off on a website until other avenues are exhausted. The first rule of prospects and leads is to do business with people you know. Then ask them if they know anyone that could use your services. It’s all free!

But at some point you need to have a website. It is the new yellow pages. People need to find your phone number, and while they may remember your brand name, or your city and trade, we tend to misplace your business card and rely on looking up your phone number with google. That could suck for you.

To begin with, instead of wondering how much it will cost, set a budget of $ 750 for your first web-site. First you will have to register a domain, for at least five years, you have $ 700 left. Now you need a computer to store and provide your website to visitors, an annual service called hosting. There goes a hundred bucks a year. Your website should incorporate your logo. Don’t have one? There goes $ 150 to $ 500 for a digital branding package. That might leave you with from $ 100 to 500 to spend on the website design, and yes it can be done.

The most difficult part of the web design will not be the designers job, it will be talking about your business. You need 500 words about your business, philosophy, customers and market. You then need at least 500 words about your products and or services. Finally you need a contact page that contains your phone number, and if you have an office or mailing address, that should be included. There, we are done. That is a simple three page web-site.

If you have a business address, it is time to establish listings in Google Places and Bing Local Listings. These have become more important than the yellow and white pages. You can struggle through this yourself, or pay various professionals three to five hundred dollars to accomplish this somewhat technical task.

Been there done that, and ready to do it for real? Here is a guide to budgeting for a website upgrade, probably better suited for your second time through:

		Small Budget	Big Budget
Number of Pages	6 to 10	$ 2,000	$ 3,000
Style and Design	Simple yet attractive	$ 2,000	$ 3,000
Copywriting	three to five pages	$ 1,000	$ 1,500
SEO	major keywords and phrases	$ 2,000	$ 4,000
Graphical and Photography	Just Enough	$ 1,000	$ 2,000
Content Management System	Standard	$ 2,000	$ 4,000
	TOTAL BUDGET COSTS	$10,000	$15,500

Whoa, Nelly! Do I need all that? Probably not, but when you are ready to truly be found on search engines with an attractive web design, be prepared to budget three to five thousand. Need a professional photographer? Expect to spend from $ 300 to 1000 a session. Do you want to include products from your database, with current pricing or inventory levels? Expect to spend a couple thousand for the integration. Looking to sell things on-line? Expect to pay a consultant to help you with Amazon or Yahoo shopping to make an initial foray. If you want to run your own shopping site, the costs can be $ 10,000 quickly.

New Web-sites and temporary successes

Web-designers often see web-sites with initial first page google ranking that fades quickly. This is actually most often because the site gets an initial positive rating by the search engines because people are always looking at new things. But a high bounce rate and little evolution to the site quickly leads to a site that drops off the first page of google.

• New sites get a short boost were they are favored to test traffic patterns.
• Even new sites with no clear meaning will appear briefly. Blogs commonly do well for a short period.
• Most new sites have poor content, stolen, copied, sparse, unlinked, and will fade quickly.
• Some sites have a variety of replicated pages that SE’s quickly but sometimes too boldly de-list.
• Sites with stolen content are discovered within a few weeks or a month and de-listed.
• Sites that do not hold onto visitors fall quickly.
• Sites with no or low quality and low quantities of links will not gain reliable results.
• Sites that gain links, especially low quality links too quickly receive little help.

If you have a site that you have carefully planned yet are not seeing the results you think you deserve, there is not a quick fix. For these situations we engage in a marketing plan covering several months of link building combined with an expertly managed pay per click campaign to get immediate business exposure.

A faulty correlation between your companies search engine results and the importance of your company results in lost opportunity.

Web Atlanta SEO insures that your business sees the phone calls it deserves. 

Different promotion systems will be applied to get your company where it should be and we will keep you there. The major search engines, Google Yahoo and Bing, are quite clever at putting the most important results at the top of the search results. 

Search Engine Optimization

The best way to connect with customers and prospects these days is with the internet. And to do this we need to play by the rules that the search engines use to rank websites based on how relevant they are. A site’s content is the major component, but not the only component used by the search engines to relate your site’s results to a search term. Search Engine Optimization consists not only of analysing your site and how important that site is in relation to other sites for the same search term but also the relevance of your site to the search term and where that term exists on the internet and how in proximity it is linked to the site. That is, it is not enough to put a good choice of search phrases for your business to target on your web-site, your web-site must communicate a call to action, and honest message and your website and it’s content with it’s target terms, with a quality linking plan and valid keyword traffic vectors must be collateralized to help it’s importance and relevance. The sites popularity, online visibility and search rankings business, and increase website traffic, leads quality scores adwords to increasing revenue.

Local Search Directory Listings and Optimization

Face the music, the local directories are replacing the yellow pages. In the 65-80 demographic, a small percentage still use the yellow pages. The major search engines display local search directory listings in their results near the top of results pages. When the search providers detect a enquirer looking for specific local results they typically include a map, business names and phone numbers.  Companies that fail to properly manage and optimize the ranking factors for mjor search engines risk losing prospects to those that do the basics. Local search listings, pay per click advertising and organic results all appear on the page giving local businesses that have read the rules free advertising and a decisive edge.

Pay-Per-Click campaign management and advertising

Web Atlanta manages small pay per click campaigns and performs metrics on large scale campaigns.

Social Media

Facebook, twitter and web 2.0 marketing campaigns will be recommended and used for certain fast moving environments.