Month: July 2022

Why API

Posted on by webatlanta_qruach

Integration – ´intǝ.grei∫ǝn

API’s provide information for other applications in your business model. While older technologies fall by the wayside, new software solutions integrate with messaging, storage, accounting, payroll and ERP applications.

API stands for Application Program Interface. Many things called an API offer communication between processes in complex systems, even the Windows desktop operating system uses API’s to cut and paste text, and much more.

When Wyn Rocket talks API, and when SAAS like Dropbox, Zoho, Slack, Zapier, Twilio, Mailchimp, Surveymonkey, Google Apps, Gmail, etc. talk about API’s, one web based application, like Google Calendar, is communicating with another, like Twilio.

API’s, in the SAAS context, are a means of one application to communicate with another.

The oldest API might be email. The Microsoft Windows Outlook program uses protocols like pop3, imap and smtp to manage an email file on your computer. Your computer contains some information, and servers out on the internet contain other information. When you receive emails, your Outlook program receives information from a server on the internet, and when you send an email, your computer uses Outlook to transfer the message you created back out to your email server. Your email server contacts the email destination server and sends the email to your recipients.

You need to have an account with that email server. You have to have the password. You might even use encryption. This is the kind of API we’re talking about.

Wyn Rocket Bio Info Librarian

Posted on by webatlanta_qruach

No Long Term Contract. Just say no!

Human Capital Management is the modern term for Human Resources, the management of the workforce.

Payroll providers ask for hours worked and calculate taxes and print checks. A Human Resources software service can store contact information, but many situations require additional features to handle Work Comp, unemployment, a drug free workplace, disciplinary and review, qualification and seniority and more.

Timekeeping, vacation, sick paid, benefits administration, drug testing, affordable for small and large companies, from a few employees to thousands, to organize and control their HCM recordkeeping, define administrative access and interface to existing applications with a Restful API.

SEO Scams from gmail accounts

Posted on by webatlanta_qruach

If you have a website contact form, and a popular website, you will receive daily emails promising high quality and low priced google ranking or SEO. Always unsolicited, here are some examples of the text of the inquiry;

Internet Marketing Services We would like to get your website on first page of Google. All of our processes use the most ethical “white hat” Search Engine Optimization techniques that Will not get your website banned or penalized. Please reply and I would be happy to send you a proposal.
Let us do the tedious SEO work for you. You know your business, we know SEO. Our rates are some of the most competitive in the industry. We will put in writing that everything we do adheres to all ethical Search Engine Optimization guidelines. At a minimum you owe it to yourself and your business to reply to this email so I can send you more information.
SEO Do you wish you could increase your online leads? Getting a GUARANTEED 1ST PAGE GOOGLE RANKING is easier and more cost-effective than you might think. We have helped a lot of businesses thrive in this market and we can help you! Simply hit reply and I’ll share with you the cost and the benefits See you at the top!
Then for the kicker, they want me to respond to a gmail, hotmail or yahoo account. I will never send an email to an unsolicited public account. No phone number to call. For all I know, these emails are just a way to build a mailing list for spam.

What indicates this is a waste of time is that there is never a company behind the message. Legitimate company owners and marketing departments want the name of their company known. There is no phone number. Often the name does not match the email account name.

Reputable SEO companies will meet with, have a phone number, a website and email addresses that match the website. At Web-Atlanta, we can meet face to face and provide references.

If this leads you to a cheap SEO service, Why not try it? Because effective optimization is a careful and cooperative effort. Unskilled or off-shore efforts not only waste your time and money but can hurt your ranking or lead to search engine penalties, or even getting your website banned!

SEO Atlanta

Posted on by webatlanta_qruach

Website traffic is meaningless if the visitors are not qualified and meaningful.

The last decade has seen a total change in the way Atlanta businesses should make themselves available to consumers. Where as ten years ago an advertisement in the Yellow Pages was the basis of getting your phone number in front of prospects, now our presence on the internet is the means by which consumers find our phone number, more than the yellow, white pages and information (411) combined. Other means of brand name development simply must be complemented with an easy way for consumers to find your phone number with Google, Yahoo and the Bing search engines.

For Atlanta businesses to successfully compete online in a cost-effective way, internet marketing methods must be utilized and to their fullest advantage. Search Engine Optimization (SEO) in Atlanta as well as the development of successful directory listings at Google and Bing is the most reliable means of achieving online visibility and are a component of higher search engine rankings

Website traffic is meaningless if the visitors are not qualified and meaningful. Simply put, correct SEO is online marketing of relevant keywords in your website content to improve your websites position in organic search engine results. PPC or Pay Per Click is the management of advertising primarily on search engine results. High search engine rankings for relevant keywords means that qualified prospects in your market see your website first, ahead of your competitors.

Search engine optimization in Atlanta works and Atlanta Georgia businesses use SEO specialists at Web Atlanta for a full service web marketing group, our firm designs, optimizes, promotes and manages advertising on the internet. The SEO experts at Web Group Atlanta have experience in keyword relevancy and the creation of rich, informative content, as well as specialized knowledge of the complex algorithms search engines like Google utilize to determine the effectiveness and relevancy of a websites content. The latest web marketing studies show that most Atlanta businesses that try search engine optimization the consultation skill of a professional web marketing firm frequently see little or no enhancement, and usually discard their SEO campaign. With extensive knowledge of advanced SEO techniques Web Group Atlanta knows that SEO isnt just about keyword rich content it also involves metadata, page titles, image alt labels, inbound link building, and other strategies effective SEO marketing plan.

ERP LAMP

Posted on by webatlanta_qruach

LAMP is an acronym for an arrangement of Open-Source technologies that fit together with great synergy to provide working database driven systems and database maintaining systems. By definition, wordpress and most shopping cart packages that you can install on a web-server are a LAMP application. Because of the inclusion of Apache in the recipe, LAMP is by definition, internet or intranet related, and these applications would use a browser for GUI purposes.

Modern ERP and CRM applications, even those with heavy internal firewalling and proprietary GUI software have worked for years developing a seperation between the business logic layer and the client interface. For example, the complex liturgy of calculated taxes and deductions related to the gross and net amount of a New York paycheck are the business logic segment of an ERP or accounting program. The pretty looking check on the screen of your Quickbooks program is a graphical representation of the underlying data and calculations. Once upon a time, a programming language shouldered the burden of both tasks.

In the LAMP philosophy, the PHP layer, sometimes also called the Perl layer, can be subdivided again to achieve this result. The Smarty Template system is a convenient way to do this. In the Smarty Template framework, visual elements are written in a high level html with css using only a tag to invoke business logic elements where needed. For example, the gross calculation from payroll hours, which may be the product of regular time, overtime, holiday time, vacation pay, etc. and the series of tax deductions, retirement contrbutions and health plan participation costs may be embedded in the very display of the paycheck with a single tag that instructs a web-page, before formatting the html, to invokde the gross to net.

For Example;

<head><title>Paycheck for employee {{dv_emp_id}} – {{dv_emp_name}}</title></head>
<body>{{bl_pr_gross_to_net dv_emp_id}}

Would start creating a web page (I forget to define the source for the css) but invoke business logic from the payroll modules called gross_to_net for the employee number contained in the dynamic variable dv_emp_id before creating the body of the web browser document.

Web Site Design

Posted on by webatlanta_qruach

In our experience, most websites are created from the perspective of what the owner or Chief Executive found to be attractive. But the value of a website comes from the insides too. In fact the ability of the web design implementation to communicate with the major search engines the purpose of the web site is more important than how it looks.

No matter how appealing your web-site looks, and how well it draws the consumer to act on an offer, pick up the phone or visit your business, first the website must be found by searchers using Google, Bing and Yahoo. For example, properly designed, you can expect more than half the visitors to your web-site to find it using Google searches, and another five to eight percent from Bing and Yahoo searches, possibly more.

The number of new visitors your web-site receives each month can directly translate to your revenues. But if you use the $199 website approach, you have thrown the investment away. Others sign up for the monthly website design support option at their hosting provider, such as Network Solutions or GoDaddy, where after two or three years they have spent a thousand dollars and receive no traffic.

Enterprise owners need to bluntly consider skipping the website altogether. There are more than 100 million websites, and unless you spend money on frequent technology upgrades and create new content, i.e. a changing menu at a restaurant, $9.99 a month is a waste of money. Design companies have no conscience charging thousands for websites that make no difference. Understand that a website solution price range where it matters might be hundreds of thousands of dollars. Solutions available vary, features required vary. There is a difference in the detail each type solution business. A menu online on a wordpress site with a free website template at a cheap hosting company, not counting the learning curve to overcome website publishing and managing your online hosting account will cost starting at $5-$15 a month, your domain for $8-25 a year, and you might have a low cost website up and running. Domain registration and the website, the hosting account and projected website functions could be too expensive, and a business digital business card is a far different cry than selling items in a shopping cart format, a plethora of retailers are already competing to engage customers and have mastered the call to action. Development of leads and prospects information datasheets customer service website metrics visitor analytics

Model View Controller

requirements website search engine optimization (SEO) keywords description utility relevance website searching for keywords related business website content code tags meta info title tag page structure css authority links reputable website social media engagement search engines Google recognize individual ranking factors signals changing weight plan build website know understand how SEO work ranking factor optimize engage strategies build relate trust authority search engines invest time research build website understand work website leads increase hits views visitors website engineered design content SEO strategy successful process building website success level expertise create winning visibility website strategy keyword industry research graphics flash planning blogging content creation linking organizing professional design prospects call to action funneling leads visitors page-views appropriate action website metrics analytics statistices optimization process actual visitor data new visitor pageviews time on site bounce search engine data build website successful website online inexpensive resource online website producing leads interact service resource customers prospects cost developed website real cost website

Vouch and Sway

Posted on by webatlanta_qruach

The subject of auth in web applications is not trivial. Quickly you can learn that there are two disparate components, authentication and authority. If the web application is trivial, authority might be trivial, but authentication likely still is not.

Since we like to invent our own shorthand, we call these vouch and sway.

Vouch (Authentication)

The simplified term for authentication, vouch includes login and password, oauth, oauth2, 2fa or two factor authentication, time-based authentication, fingerprint, fob, facial, etc.

Sway (Authority)

The simplified term for authority, this refers to the powers held by an authenticated user. In its simplest form, this might be a binary choice, user or admin.