Search Page Results

New Web-sites and temporary successes

Web-designers often see web-sites with initial first page google ranking that fades quickly. This is actually most often because the site gets an initial positive rating by the search engines because people are always looking at new things. But a high bounce rate and little evolution to the site quickly leads to a site that drops off the first page of google.

  • New sites get a short boost were they are favored to test traffic patterns.
  • Even new sites with no clear meaning will appear briefly. Blogs commonly do well for a short period.
  • Most new sites have poor content, stolen, copied, sparse, unlinked, and will fade quickly.
  • Some sites have a variety of replicated pages that SE’s quickly but sometimes too boldly de-list.
  • Sites with stolen content are discovered within a few weeks or a month and de-listed.
  • Sites that do not hold onto visitors fall quickly.
  • Sites with no or low quality and low quantities of links will not gain reliable results.
  • Sites that gain links, especially low quality links too quickly receive little help.

If you have a site that you have carefully planned yet are not seeing the results you think you deserve, there is not a quick fix. For these situations we engage in a marketing plan covering several months of link building combined with an expertly managed pay per click campaign to get immediate business exposure.

Effective Design

A faulty correlation between your companies search engine results and the importance of your company results in lost opportunity.

Web Atlanta SEO insures that your business sees the phone calls it deserves. 

Different promotion systems will be applied to get your company where it should be and we will keep you there. The major search engines, Google Yahoo and Bing, are quite clever at putting the most important results at the top of the search results. 

Search Engine Optimization

The best way to connect with customers and prospects these days is with the internet. And to do this we need to play by the rules that the search engines use to rank websites based on how relevant they are. A site’s content is the major component, but not the only component used by the search engines to relate your site’s results to a search term. Search Engine Optimization consists not only of analysing your site and how important that site is in relation to other sites for the same search term but also the relevance of your site to the search term and where that term exists on the internet and how in proximity it is linked to the site. That is, it is not enough to put a good choice of search phrases for your business to target on your web-site, your web-site must communicate a call to action, and honest message and your website and it’s content with it’s target terms, with a quality linking plan and valid keyword traffic vectors must be collateralized to help it’s importance and relevance. The sites popularity, online visibility and search rankings business, and increase website traffic, leads quality scores adwords to increasing revenue.

Local Search Directory Listings and Optimization

Face the music, the local directories are replacing the yellow pages. In the 65-80 demographic, a small percentage still use the yellow pages. The major search engines display local search directory listings in their results near the top of results pages. When the search providers detect a enquirer looking for specific local results they typically include a map, business names and phone numbers.  Companies that fail to properly manage and optimize the ranking factors for mjor search engines risk losing prospects to those that do the basics. Local search listings, pay per click advertising and organic results all appear on the page giving local businesses that have read the rules free advertising and a decisive edge.

Pay-Per-Click campaign management and advertising

Web Atlanta manages small pay per click campaigns and performs metrics on large scale campaigns.

Social Media

Facebook, twitter and web 2.0 marketing campaigns will be recommended and used for certain fast moving environments.

Local Search Results

Any company serving customers in a specific geographic area once relied on two failing vehicles, the Yellow Pages book and local newspapers

Why are Google, Yahoo and Bing local listings so important?

Any company serving customers in a specific geographic area once relied on two failing vehicles, the Yellow Pages book and local newspapers. Now consumers use internet searches and iPhones instead as one of the many changes in the online world of Local search engine marketing. From large businesses with multiple store locations to one person local professionals or contractors, the local listing is even more important than a web-site. Combined with a business card one page web-site which can be maintained for less than $ 50 per year, these free listings replace the Yellow Pages completely. With or without a website, businesses attract local customers with listings in the many Local Search Marketing Directories such as Google Maps®, Google Places, Yahoo Local®, and Bing®. The major three search engines have recently prioritized Local Search in search engine results pages. Because of this, every business interested in Local Search Marketing and Local Internet marketing must understand the value of their business listing. 

WHAT GOES INTO LOCAL BUSINESS DIRECTORY PROFILES?

Products, services, business name, phone number, address, and more local business information which helps internet searchers find your business. Web-Atlanta will improve Local Search engine results visibility, including descriptive keywords and phrases, store hours, links, brands, services, products and payment methods for example.

HOW DO SEARCH ENGINES HELP MY LOCAL BUSINESS FIND NEW CUSTOMERS?

Local consumers are increasingly utilizing desktop and iPhone or Android phone Local Internet Searches to find products and services that meet their needs. Local search engines use indexes created from a process called web crawling to form a search engine results page for every query. All the major search engines emphasize local results. Their spiders that crawl the web are searching web sites and other directories for relevant business information to be added to their index of your companies importance.

CAN YOU ASSIST ME and MY BUSINESS with HIGHER LOCAL SEARCH MARKETING TRAFFIC?

Web Atlanta has helped many businesses get found on the first page of the local listings. We make no firm guarentees, only the search engines know for sure. Local Search Marketing and Local Search Engine algorithms and Local Search Marketing best practices are much like tax accounting. The lawyer that guarentees you a big refund will probably land you in an ajoining cell. We complete the listing content to the specifications of the search engine heavy weights, with consistent formatting and keyword strategies before submitting your local business listing.

ARE LOCAL SEARCHES DIFFERENT FROM REGULAR SEARCHES?

Not any more, although if you use the maps tab it is more purely local search than the web tab. Nobody does that, you need to be in the main organic page. Local search results once were a special form of organic search engine results. Anytime the search engines sense that we are loooking for a local business they display local results. 

 MY BUSINESS IS ALREADY IN THE MAJOR SEARCH ENGINES, SO WHAT MORE DO I NEED?

Web Atlanta will analyze your web-site to make sure that you are up to date, and prepare you for changes to the web.

Keywords for consumer impact. data the part Local Search Engines into greater Local Advertising search results for your Business Listing. Multiple directory listings with phone and address verified Search Engine Citations improved and aid in raising Local SEO, inbound links are to organic search engine optimization Reviews. Search engines are not into the positive or negative user reviews business listing. prospective customers User Content. User content IS A LOCAL DIRECTORY SUBMISSION & DIRECTORY LISTING IMPORTANT TO MY BUSINESS Search Engines website crawling spiders programs which crawl the web for links and pages local consumer search requests local businesses do a website for business, Search Engines local business hubs Search Engines produce reliable local search results 2 billion local searches every month Search Engines receive accurate reliable business information reliable, consistent business listing content appears to Local Search Engines highly visible local search placement for local search results  MY BUSINESS HAS A WEB SITE Local Search Engines web crawling capture local business information, individual business owners business listing content information major Search Engines Local Business Directories business profile management local marketing business content accurate keyword information top local search results. 

Naked WordPress SEO

Search Engine Optimization of WordPress properties without using plugins.

Adding Google Analytics to a WordPress property without using a plugin.

Appearance->Widgets->Custom Html place in footer, add gtag code

Should I add Boldgrid

Our recommendation is a no. Don’t add Boldgrid. But let us explain. It might be right for you.

There are Apple folks and Windows folks. We think Boldgrid will be a similar matter of preference. Boldgrid incorporates some neat ideas into web design. They claim better, faster, cooler.

But we found that it was faster to not use Boldgrid. You may have a different experience. We also found that once Boldgrid got into the site, it was hard to get rid of Boldgrid. It does not come packaged as a single clean Plugin, it is a bunch of Plugins.

Since we discourage the use of Plugins, this was an additional turn off for us. We worry about the risk of broken plugins, conflicts between plugins, even security risks in plugins. Plus we have looked at hundreds of other plugins and found that the vast majority are out of date, some wholly incompatible with an up to date WordPress website.

Boldgrid, however, is up to date at this time. So if you are using it, stay with it for now. While we can’t call it a good idea to install it, we can see situations where you should stick with Boldgrid.

If you started developing your content with Boldgrid and it’s going along, stick with it. If you are receiving assistance from someone that recommended Boldgrid, and they are still helping, stick with it. If you just like it, stick with it. It is only $40 to $50 a year.

Yoast

Unless you are a computer scientist with a PhD in statistics, eight years full time experience in SEO and worked at Google for 20 plus years you should probably use, and learn to use the Yoast SEO plugin.

Use the free version Yoast for at least a week of full time optimization.

(minimum 40 hours of optimization, not content creation, NOT uploading images, NOT PLAYING AROUND, REAL DEDICATED OPTIMIZATION)

Once you’ve learned about the Yoast dashboard and keywords plan on spending $75 per year on the premium version. PER YEAR. YES – EVERY – YEAR.

If you do not completely understand the settings and process in the free version, you are not ready for the premium version.

They promise support with the premium version, but considering that a good SEO engineer charges between $90 and $195 per hour, don’t count on general SEO help for the price of Yoast. But Yoast will help you to use Yoast. And every year of Yoast will make you closer to being a rocket scientist of SEOnesss.

You are a fool if you think you will soon be as smart as a surgeon, a rocket scientist, or a true engineer of SEOness. Unless you are a surgeon, in which case you are smart enough to be a surgeon. But even a surgeon might want to know enough to improve their SEO ranking for lap band surgery.

If you are considering any other SEO plugin, stop. If you read somewhere that you need other SEO plugins on top of Yoast, don’t fall for it. There are some very large and popular websites based on WordPress, and some use Yoast, but most don’t use any free SEO plugin. Those are the big players, you will need some help.

You will probably need a free SEO plugin. So start with Yoast, and stick with Yoast. There is no other SEO plugin that can be trusted.

Full Stop.